Success story

See details of how Newtail helped Ambev identify opportunities and achieve valuable results.

About

The Ambev

Ambev is one of the largest companies in the world, operating in various categories such as: Soft Drinks, Energy Drinks, Juices, Teas, Waters, Beers, Ready Drinks and others.

How we helped

Newtail Solutions

— 360 consumer study in the Ready-to-Drink category;
— Understanding the stores' profile and price sensitivity;
— Measurement of the project result;

Goal

Launch of a new category

Ambev aimed to launch the RTD (Ready to drink) Beefeater Tônica in the South Zone in an optimal manner, boosting product performance. To do this, it needed to align the launch strategy with real information, such as the consumer's profile and basket; main stores; price sensitivity, etc.

Solution

Segmented activation in the gondolas of the South Zone

Using the Newtail data platform, the team was able to collect all the mapped points, creating a solid base to support the launch of the product and guarantee the best results of the action.

Result

Attracting new consumers

In less than 1 month of design, the product launched gained significant market share, attracted new consumers to the Ready-to-Drinks category and boosted the sale not only of Ambev, but of the entire category in question, bringing results above those projected.