increase in revenue during the promotional period
increase in tickets
increase in sales
See details of how Newtail helped Better Drinks identify opportunities and achieve valuable results.
A Better Drinks
A Brazilian group that brings together innovative beverage brands, Better Drinks wants to transform the current and traditional sector by bringing together brands that think differently and that want to deliver quality and convenience combined with the desires of the new consumer.
Newtail Solutions
➡️ Mapping of product baskets at partner retailers;
➡️ Understanding the stores' profile and price sensitivity;
➡️ Measurement of the project result.
Increase consumption
Better Drinks aimed to increase the consumption of Praya by introducing the purchase at new moments of consumption.
Assertive promotion
In strategic stores and placing beer close to cheeses, the company held a promotion that gave a discount on the product if it were purchased with a partner brand cheese.
Increase in sales
Praya beer achieved an increase in revenue in the promotional period compared to the previous period of +80% and an increase in tickets of +65%. Cheese from the partner brand saw an increase in revenue during the promotional period of +62% and an increase in tickets of +70%.
Count on the experience of those who understand Brazilian retail and start enjoying a new revenue line with higher margins than any other initiative.
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