growth in marketplace sales compared to October
in investment in advertisements
increase in impressions
See details of how Newtail helped Casas Bahia achieve great results during Black Friday 2023.
The Casas Bahia Group
The Casas Bahia Group is a Brazilian retail company currently with a strong presence in online sales (1P and 3P) with its marketplace, in addition to more than 900 stores spread throughout Brazil. It is currently investing in its proprietary platform Casas Bahia Ads in partnership with Newtail.
Achieving results with advertisers
With decentralized solutions running mainly through banners and sponsored products, Casas Bahia was unable to achieve the best results with its advertisers. In addition, a lock was found in consumption capacity and, due to technical reasons, it was not possible to consume the entire amount invested by the advertiser, causing frustration in the campaign that did not reach the expected volume and a decrease in amounts and recurrence of investments.
Newtail's Self-Service Retail Media Platform
We implemented media assets on a single self-service platform developed by Newtail.
The benefits of implementing Casas Bahia Ads:
➡️ Greater visibility and omnichannel format;
➡️ Simplicity in the media buying process;
➡️ Reach a qualified audience;
➡️ Higher conversion numbers; Data measurement and results.
Campaigns with higher investments and returns
Campaign deliverability ceased to be a problem and became a solution. During the Black Friday event, we can observe cases of large advertisers who had to redefine their budget to increase the delivery potential of their campaigns, bringing more investments to the Retail Media platform.
The Black Friday results:
Count on the experience of those who understand Brazilian retail and start enjoying a new revenue line with higher margins than any other initiative.
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